Entrepreneurship and Market Dynamics field

Last update: 10-29-2009

Research at GSCM is declined into two research fields: Entrepreneurship & Market Dynamics (head of research field: Dr. Calin Gurau) and Innovation and Organizational Dynamics (head of research field: Dr. Nassim Belbaly). Both research fields reflect the focus toward GSCM faculty expertise, as well as the business reality and needs at the regional, national, European and international level. Furthermore, both research fields started an international workshop series entitled Montpellier International Workshop on Entrepreneurship and Market Dynamics (MIWENT) and Montpellier International Workshop on Information Systems and Organization Dynamics (MIWIS). MIWIS and MIWENT combine research and practice to foster research outcomes for stakeholders and practitioners (students, managers, entrepreneurs, bankers, governments, etc.).

Focused on the relationship between the firm and its economical environment, the Entrepreneurship and Market Dynamics field covers disciplines like entrepreneurship, marketing, strategy and market finance.

Entrepreneurship

This area of research is focusing on the different topics related to small firms, and particularly the strategy and the factors that determine their emergence, survival and development. Research includes the different dimensions outlined by entrepreneurship research: the the and the Entrepreneurship research at GSCM uses a variety of levels of analysis, and methods (qualitative and quantitative). Small firms, knowledge-intensive industries, emerging sectors (biotechnology, information and communication systems, etc.) are given special attention. Other topics of research are interfirm cooperation, collective strategies & strategic alliances, proximity effects, entrepreneurship and the region, entrepreneurship support, etc. Research includes also comparative analyses related to the theme of International entrepreneurship.

Market Dynamics

This area focused on market dynamics observes in particular market strategies of small sized organizations, giving special attention to high-technology sectors (biotechnology, knowledge-based industries). The market strategy is linked up with different research subjects: information systems management, information and knowledge management, the company's visibility on the internet and the e-business strategy, the company's position regarding value creation, etc. The international and global dimension of their activities is a very important aspect of high technology companies. The SMEs should take into consideration and capitalize on the opportunities offered by the Central and East European economies in transition and the developing Asian and South American countries.